I hear this concern from some colleagues lately: whether there will be a point, not in a distant future, where we will stop seeing logos around us.
For this to happen, the idea of nations, religions, companies and other organisations would no longer be necessary in our society. Even in that rare scenario we would need a good brand identity in place just in case Aliens decided to visit us and see who we are.
Symbols are not a hindrance.
What lies underneath that concern is not whether logos will cease to exist, but whether symbols or marks —one of…